Timex Watches
The well known Timex watches are made by Timex Group USA, Inc., the former Timex Corporation, and successor to the Waterbury Clock Company, founded in 1845 in Connecticut. At present, Timex Group USA is the only company making watches in this part of the United States.
Although nowadays few people are interested in Timex watches as collection pieces, they were extremely popular in their day. For example, in the 50s and 60s Timex had over 50% of the watch sales in America. It is true that these watches have never been extremely aesthetic and appealing to the eye. Yet, they have been a marvel of ingenuity. Besides, they have always had their benefits from economic, industrial and production perspectives.
The popularity of Timex watches came mainly out of the immense marketing efforts that the new medium emerging at the time, television, brought along. The company?s logo still lingers and, at the time, the Timex TV commercials introduced the famous phrase ‘It takes a licking and keeps on ticking’ deep in the homes and minds of the Americans. As a result, Timex watches entered the average American households. Besides the TV commercials that featured host John Cameron Swayze, the company also held these promotional performances live for an even greater impact. These live performances torturing the watches were so impressive then and still have an effect nowadays after so many years.
Since the beginnings of Timex watches it has been difficult for many other watch makers to compete with them from both the price and the performance points of view. Many watches on the market that were cheaper were usually of quite poor quality whereas Timex timepieces which were incredibly affordable always did what they promised to. And they promised a lot: water resistant cases, high accuracy rates and many more.
An interesting detail regarding the technology behind Timex watches is that they were based on scientific findings initially developed for the American War Department at the time of the Second World War. Armalloy an alloy then used in parts and systems made especially to be shock resistant and cheap in mass production, and designed for munitions fuses and wrist watches, was apparently not patented.
So it was not difficult for US Times to continue making wrist watches for the civilian market using military technology, under the new Timex line. Besides their shock resistance quality, US Times also added some innovations meant to simplify the manufacturing processes in order to reduce costs. Thus, they designed their watches to be disposable the moment they reached the end of their useful life.
Swiss Army Watches
Swiss equals precision and exactness especially in the field of time pieces. Among the high precision clocks and watches of Swiss origin, Swiss army watches stand out. Anyway, before these watches were introduced on the market, the company which manufactured them had become well known for a totally different product: the Swiss army knife, introduced in 1897. When he started his business, founder Karl Elsener intended to make a product that would be both demanded and profitable, and through it to create jobs for poor or unemployed Swiss families. Since the company?s beginnings, more than a hundred countries have used this ingenious product.
After their success with the Swiss army penknives, Elsener and Victorinox focused on watch making and thus swiss army watches came into being. Obviously, since the first army watch the styles have changed and different types have been made. The performance and excellent unequalled quality of these watches quickly gained popularity and conquered the whole world. Consequently, the company became one of the fastest growing in history. The Swiss army watches do a great job and look good while doing it, too.
Swiss army watches collections contain pieces to suit very different tastes and needs. Thus there are watches for both men and women, for businesspeople and sports people, for very refined tastes and for very rich people, too. For instance, women will always find the Vivante collection very appealing and pleasing to the eye, no matter whether the watches are on or off the wrist. The collection has pieces made with stainless steel as well as with leather. The watches? dials are made with mother-of-pearl; some of them even carry diamonds or other precious stones. Then there is the Ambassador collection of watches for business people in particular. Wearing such a watch surely makes a strong impression on your business partner. For sports and more adventurous users the company has the Active collection whose pieces resist up to 330 feet under water.
The collections of Swiss army watches certainly have a piece for any member of your family and if you want to be special and own something one-of-a-kind, the company created the Legacy 2006 Reserve de Marche Platine, a 60-piece collection of watches of $20,000 each. The costs of Swiss army watches are accounted for by the high quality of these products. They are reliable over time, being accurate, durable and appealing timepieces. Have a look at the Swiss watches collections to choose to your liking.
